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24 Jan

Living Our Values

wdmoran Leadership 0 0

Two of my heroes, Jim and Louise Mulligan, shared the following story with me. While leadership starts with knowing ourselves and what truly matters to us, this knowledge means nothing if we don’t live in a way that reflects it. That means talking about our beliefs and values and sharing them with others openly and proudly. While I value the freedoms I enjoy as an American, this story reminded me that I often take them for granted. Quang Nguyen doesn’t, and the Mulligans don’t. It makes me stop and consider what other values I might be ignoring.

On Saturday, July 24th, 2010 the town of Prescott Valley, AZ, hosted a Freedom Rally. Quang Nguyen was asked to speak on his experience of coming to America and what it means. He spoke the following in dedication to all Vietnam Veterans:

“35 years ago, if you were to tell me that I am going to stand up here speaking to a couple thousand patriots, in English, I’d laugh at you. Man, every morning I wake up thanking God for putting me and my family in the greatest country on earth.

I just want you all to know that the American dream does exist and I am living the American dream. I was asked to speak to you about my experience as a first generation Vietnamese- American, but I’d rather speak to you as an American.

If you hadn’t noticed, I am not white and I feel pretty comfortable with my people.

I am a proud US Citizen and here is my proof. It took me 8 years to get it,
waiting in endless lines, but I got it, and I am very proud of it.

I still remember the images of the Tet offensive in 1968, I was six years old. Now you might want to question how a 6-year-old boy could remember anything. Trust me, those images can never be erased. I can’t even imagine what it was like for young American soldiers, 10,000 miles away from home, fighting on my behalf.

35 years ago, I left South Vietnam for political asylum. The war had ended. A t the age of 13, I left with the understanding that I may or may not ever get to see my siblings or parents again. I was one of the first lucky 100,000 Vietnamese allowed to come to the US. Somehow, my family and I were reunited 5 months later, amazingly, in California. It was a miracle from God.

If you haven’t heard lately that this is the greatest country on earth, I am telling you that right now. It was the freedom and the opportunities presented to me that put me here with all of you tonight. I also remember the barriers that I had to overcome every step of the way. My high school counselor told me that I cannot make it to college due to my poor
communication skills. I proved him wrong. I finished college. You see, all you have to do is to give this little boy an opportunity and encourage him to take and run with it. Well, I took the opportunity and here I am.

This person standing tonight in front of you could not exist under a socialist/communist environment By the way, if you think socialism is the way to go, I am sure many people here will chip in to get you a one-way ticket out of here. And if you didn’t know, the only difference between socialism and communism is an AK-47 aimed at your head. That was my
experience.

In 1982, I stood with a thousand new immigrants, reciting the Pledge of Allegiance and listening to the National Anthem for the first time as an American. To this day, I can’t remember anything sweeter and more patriotic than that moment in my life.

Fast forwarding, somehow I finished high school, finished college, and like any other goofball 21 year old kid, I was having a great time with my life. I had a nice job and a nice apartment in Southern California. In some way and somehow, I had forgotten how I got here and why I was here.

One day I was at a gas station, I saw a veteran pumping gas on the other side of the island. I don’t know what made me do it, but I walked over and asked if he had served in Vietnam. He smiled and said yes. I shook and held his hand. The grown man began to well up. I walked away as fast as I could and at that very moment, I was emotionally rocked. This was a profound moment in my life. I knew something had to change in my life. It was time
for me to learn how to be a good citizen. It was time for me to give back.

You see, America is not just a place on the map, it isn’t just a physical location. It is an ideal, a concept. And if you are an American, you must understand the concept, you must accept this concept, and most importantly, you have to fight and defend this concept. This is about Freedom and not free stuff. And that is why I am standing up here.

Brothers and sisters, to be a real American, the very least you must do is to learn English and understand it well. In my humble opinion, you cannot be a faithful patriotic citizen if you can’t speak the language of the country you live in. Take this document of 46 pages, the last I looked on the Internet, there wasn’t a Vietnamese translation of the US Constitution. It took me a long time to get to the point of being able to converse and until this day, I still struggle to come up with the right words. It’s not easy, but if it’s too easy, it’s not worth doing.

Before I knew this 46-page document, I learned of the 500,000 Americans who fought for this little boy. I learned of the 58,000 names scribed on the black wall at the Vietnam Memorial. You are my heroes. You are my founders.

At this time, I would like to ask all the Vietnam veterans to please stand. I thank you for my life I thank you for your sacrifices, and I thank you for giving me the freedom and liberty I have today. I now ask all veterans, firefighters, and police officers, to please stand. On behalf of all first generation immigrants, I thank you for your services and may God bless you all.”

Quang Nguyen
Creative Director/Founder
Caddis Advertising, LLC


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I've invited Doug to speak several times at our university and will continued to enjoy doing so. Both students and faculty members love Doug's humility, his comfortable and highly interactive manner, and willingness to share both painful and successful experiences. He comes across as wise yet without a trace of arrogance. I think students almost instantly view him as the type of person they'd like to have as a mentor. I’m confident that those who apply the wisdom he shares will be introduced to new and practical ways of improving their leadership.
-Bob Kolodinsky

Ph.D., Director, Gilliam Center for Free Enterprise and Ethical Leadership and Professor, Management Department, College of Business, James Madison University
If You Will Lead - Enduring Wisdom for Those Who Choose to Lead
I've invited Doug to speak several times at our university and will continued to enjoy doing so. Both students and faculty members love Doug's humility, his comfortable and highly interactive manner, and willingness to share both painful and successful experiences. He comes across as wise yet without a trace of arrogance. I think students almost instantly view him as the type of person they'd like to have as a mentor. I’m confident that those who apply the wisdom he shares will be introduced to new and practical ways of improving their leadership.
-Bob Kolodinsky

Ph.D., Director, Gilliam Center for Free Enterprise and Ethical Leadership and Professor, Management Department, College of Business, James Madison University
If You Will Lead - Enduring Wisdom for Those Who Choose to Lead
Bringing years of personal experience in leadership in Fortune 500 companies, Doug's presentation is based on his Book "If You Will Lead." Doug's program was much more than a “motivational” sales seminar. It was an inspirational and energizing session that provided us with the tools and insights to lead more powerfully and sell more effectively.
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President, AAISP – DC
If You Will Lead - Enduring Wisdom for Those Who Choose to Lead
Doug Moran’s opening keynote address to our annual conference set the tone for the entire event. It was my hope that we would have a speaker who would inspire and encourage our attendees to think and act more boldly about the topic of sustainable mobility, and Doug delivered exactly what we needed. Most importantly, he provided us with concrete leadership advice that we can use to drive positive change. His provocative and challenging words were repeated by many of our other presenters who integrated his leadership messages into their speeches and discussions.
– Sharon Lewinson

P.Eng., President ACT Canada
If You Will Lead - Enduring Wisdom for Those Who Choose to Lead
Doug Moran looks at the practice of leadership from a unique perspective - through the lens of a literary classic. It’s a fascinating way for today’s managers to think about their own leadership brand.
- Steve Arneson, Ph.D.

President, Arneson Leadership Consulting

(Steve was named one of the country's Top 100 thought leaders on leadership in 2008, 2009 and 2010, and one of the Top 25 leadership coaches in America for 2008, 2009 and 2010 by Leadership Excellence magazine. )
If You Will Lead - Enduring Wisdom for Those Who Choose to Lead
Although the problems we confront have changed, the fundamentals of leadership remain the same. Recognizing this enduring truth, Doug Moran has created a book that draws leadership lessons from some of history’s greatest figures. If You Will Lead surely will help readers become better leaders.
- George Allen

Former Governor and Senator, Commonwealth of Virginia
If You Will Lead - Enduring Wisdom for Those Who Choose to Lead
Few people are born leaders. The rest of us need a guide to help us gain both the courage and competency to lead well. Doug Moran’s book provides a perfect blend of a thoughtful leadership framework and anecdotes from some of history’s greatest leaders to help make his points come to life. If You Will Lead is a great companion for any aspiring executive.
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EVP and CFO, Intersections, Inc.
If You Will Lead - Enduring Wisdom for Those Who Choose to Lead
I was particularly impressed with the section of the book about Jim Mulligan and the role of leading with stamina. It is an outstanding representation of one of the toughest men to endure the Hanoi Hilton. His leadership kept us young guys going. This book captures the importance of leadership stamina.
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(USN ret.), former POW
If You Will Lead - Enduring Wisdom for Those Who Choose to Lead
In IF YOU WILL LEAD, Doug Moran provides keen insights on leadership while drawing lessons from some of history’s great leaders. Moran has taken a complex and challenging subject and created lessons and a framework that can help leaders realize and leverage their strengths.
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President, Financial Services, Capital One
If You Will Lead - Enduring Wisdom for Those Who Choose to Lead
As I was reading If You Will Lead, I was reminded of Santayana’s famous quote, “Those who cannot remember the past are condemned to repeat it.” This book offers the opportunity to learn from some of history’s greatest leaders, so we can replicate their success. Moran's masterful framework translates these historical lessons into a concrete and practical guide for today's leaders.
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CEO, Korea Exchange Bank
If You Will Lead - Enduring Wisdom for Those Who Choose to Lead
Doug Moran’s humane and insightful study reminds us of some of the timeless qualities great leaders need. And even if leaders sometimes have to “govern in prose”, drawing inspiration from poetry is a fine idea.
- Stefan Stern

formerly management columnist at the FT, now Visiting Professor at the Cass Business School, London, and director of strategy at Edelman in the UK
If You Will Lead - Enduring Wisdom for Those Who Choose to Lead
Doug Moran did a great job of tying essential leadership attributes to great, recognizable leaders. The attributes chosen are essential traits of good leadership and very well organized.
- /s/ Vice Admiral Ed Clexton, USN (Ret)

former Commanding Officer, USS Dwight D. Eisenhower, CVN-69, and recipient of the John Paul Jones 'Inspirational Leadership Award' from the Navy League of the US.
If You Will Lead - Enduring Wisdom for Those Who Choose to Lead
This is an engaging primer for anyone committed to becoming a leader at work or in life. Using compelling examples, Doug Moran has provided a valuable series of leadership lessons that are relevant and useful to all of us. This book will make a difference to you and to all who look to you for leadership.
- R. Jack Weber

Professor Emeritus, Darden Graduate School of Business, University of Virginia
If You Will Lead - Enduring Wisdom for Those Who Choose to Lead
Doug Moran’s book will motivate leaders at all level to strengthen key leadership traits of character, authenticity, integrity and self-efficacy. You will learn tangible leadership techniques and walk along side some of history’s best known figures from Lincoln to Mandela, making this a truly inspirational book.
- Wendy S. Swire

Co-author Anytime Coaching: Unleashing Employee Performance Adjunct Professor, Johns Hopkins Carey Graduate School of Business
If You Will Lead - Enduring Wisdom for Those Who Choose to Lead
I highly add my name of recommendation to the book by Doug Moran entitled If You Will Lead. "One of the great needs in our country and in our world is the need for capable and inspiring leadership. There is, in my judgment, an absence of good leadership as we hear each day of the incessant wrangling among elected officials. We certainly need some new leaders to come forward. This book gives the reader a sense of the qualities of leadership which are so needed today. Leadership is an innate quality. It certainly can be acquired, as long as we have examples which this book gives to emulate." "In my judgment this book is most worthwhile and sorely needed in our world today.
- Walter F. Sullivan

Bishop Emeritus of Richmond
If You Will Lead - Enduring Wisdom for Those Who Choose to Lead
This is an engaging primer for anyone committed to becoming a leader at work or in life. Using compelling examples, Doug Moran has provided a valuable series of leadership lessons that are relevant and useful to all of us. This book will make a difference to you and to all who look to you for leadership.
- R. Jack Weber

Professor Emeritus, Darden Graduate School of Business, University of Virginia.
If You Will Lead - Enduring Wisdom for Those Who Choose to Lead
I was introduced to “IF” at a young age by my mom, and it is a poem that I keep in my mind at all times as I try to do my job to the very best of my ability here at Butler. Many of the positive lessons in the poem have been very applicable for me. It’s a terrific poem to study for those that aspire to be in a position of leadership.
-Brad Steven

Head Coach, Butler University Men’s Basketball Team
If You Will Lead - Enduring Wisdom for Those Who Choose to Lead
“If You will Lead” brings real insight into the qualities needed for successful leadership. This book is exceptionally well written and provides a true guideline into all aspects that challenge true leadership. Inspiring balanced and well thought out it is a major contribution for those who would lead in our fast changing society.
- Jim Mulligan
If You Will Lead - Enduring Wisdom for Those Who Choose to Lead
At a time when leadership in the world is at such a low ebb – “If You Will Lead” will make a tremendous contribution to the upcoming generation!
- Louise Mulligan
If You Will Lead - Enduring Wisdom for Those Who Choose to Lead
After 26 years on Wall Street, the last 20 of them leading people, I am more aware than ever of the need to level-set your actions and philosophies and always be adjusting to the fast-paced world we live in where change is the only constant. Doug Moran has proven himself to be a forward-thinking leader and insightful assessor of practical practices in an increasingly complex and competitive business environment, having demonstrated a track record of creative and strategic thinking along with successful tactical execution in both the public and private sectors across multiple leadership roles. As one fights off the temptation to become jaded and dismissive of those offering the latest recipe for leadership success, Doug has proven to be one of the few people whose opinions I seek out proactively, knowing that I can count on candid feedback, spirited debate and a collaborative partner when dealing with issues important to me both personally and professionally. If You Will Lead is an important addition to any leader’s short list of practical business reading and will make an immediate positive impact on how one ties effective leadership principles to the future success of their organization.
- Chris Dupuy

Managing Director, Merrill Lynch Wealth Management
If You Will Lead - Enduring Wisdom for Those Who Choose to Lead
Doug's book on leadership is a standout. Based on Kipling's poem, "If," the book is thoughtful and comprehensive, pragmatic and inspiring, and grounded in self awareness, which is the fundamental requirement for leadership excellence. This book, with its well-drawn examples of leadership attributes, is in itself a courageous act of leadership. Serious leaders interested in transformation for themselves or their organizations ought to savor it, journal with it, and refer to it often as a way to calibrate, contribute, and create results that matter.
- Christine Wahl, MCC

Author of Be Your Own Coach, and On Becoming a Leadership Coach, and creator of the Georgetown University Leadership Coaching Program



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